Beating the Double Billing Blues (Cont'd)
ReturnFalse Negatives
A "false negative" occurs when a
customer purchasing from a Web store experiences an HTTP time-out after entering payment
information and clicking "submit." Studies have shown that consumers who wait
longer than ten seconds for a transaction to make the round trip from their browser
through the appropriate financial processing network and back, tend to lose patience
quickly, and, assuming the transaction "didn't go through," then click the
"Submit" button again. Typically, the original transaction is still live in the
pipeline, such that when the HTTP time-out ends, two transactions for the same item are
processed.
Consumers Get Mad, Processors Get Even
When the consumers' credit card bill arrives,
it shows two charges for the same item, and the fun begins. The consumer, angry at being
double-billed, calls or emails the merchant to resolve the problem. The best case is
that a support person responds immediately, solves the problem with apologies, and
eliminates the bad taste the consumer was beginning to get regarding this particular
merchant -- not to mention the general experience of buying over the Internet.
Unfortunately, this is a costly solution for
merchants. And the costs mount as additional fees are assessed by credit card
processing services for leaving "dirty laundry" on the network in the form of
bad transaction data. These costs directly impact a merchant's bottom line. If
you're a small merchant, you simply can't afford the additional processing fees (which are
calculable) and the damage to your reputation among consumers (which is incalculable).
If you're a large merchant the same basic equation applies, simply scaled up
according to your transaction volume.
Getting It Right
PaymentNet has solved the double billing
problem by implementing its payment processing engine using its own proprietary protocol
rather than HTTP to manage transactions through the processing network and back.
This solution allows PaymentNet to provide
transaction response times of 10 seconds or less. And PaymentNet-processed
transactions generally complete the circuit in less than four seconds!
To learn more about how PaymentNet can meet
your transaction processing requirements, please contact us. |