Advertising in YourTown^TM on the Web
Direct Real Customers, With Real Dollars to your Real Selling Locations

Most Web media promise to drive traffic to your Web site. Well and good. But why not take it a step further by directing customers where you really want them - in your stores? Vicinity's YourTown advertising programs do just that.

The worldwide, interactive nature of the Web makes it a powerful medium for information-rich advertising. Yet, advertising generates sales most effectively when it targets consumers interested in specific subjects or business categories, and in specific geographical regions.

Vicinity's YourTown Business Directory, implemented as a national Yellow, and producing millions of page views on Vicinity customer sites, provides you with the most cost-effective and targeted medium for advertising available on the Web -- local and context specific.

Why? Because, unlike other advertising methods such as magazine ads or direct mail, YourTown advertising can connect directly and interactively with those web users most qualified to buy - those who are interested in your business category and are nearby your business locations!

YourTown advertising gives you everything you need to attract customers in your targeted area including:

• Keyword (business category) and geographically targeted banners
• Yellow Pages style, enhanced In-Line listings
• Logos on maps and along driving routes. Users can click on the logos and hyperlink to your web page!
• Hundreds of business categories to choose from such as Autos, Food and Dining, Family, Travel, Lodging and Real Estate.

To explore the potential of localized Web advertising for your business, contact Barry Weinberg, director of advertising sales, via telephone at 212-689-8200 x472 or e-mail at barry@vicinity.com.

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